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2017 Sold Out Benefit Fashion Show At The Collection Riverpark

2017 Sold Out Benefit Fashion Show At The Collection Riverpark

 By Sheryl Hamlin Brick and mortar retailing is not for the faint of heart in 2017. When competing with on-line giants and a demographic headwind of retiring boomers whose spending habits have declined dramatically as they reach retirement years, the mall owner must be an impresario, a buzz generator and a trend analyst. The 2017 […]

Santa Paula: New City Manager Michael Rock

Santa Paula: New City Manager Michael Rock

By Sheryl Hamlin Michael Rock, Santa Paula’s New City Manager Mr. Rock’s most recent municipal tenure was Banning, California. Note the similarities between Santa Paula and Banning, California. In terms of finance, the fiscal year 2015/2016 for Banning shows the following: General Fund Starting Balance $2,858,705 Adjusted Revenue $14,150,397 Adjusted Expenditures $14,280,764 Projected Loss ($130,367) […]

Santa Paula Council: Williams Homes 1 Limoneira/Lewis 0

Santa Paula Council: Williams Homes 1 Limoneira/Lewis 0

By Sheryl Hamlin Development on Historic Hardison House Approved After several reductions in size and one lawsuit, Williams Homes has prevailed at the City Council level with a new site plan consisting of fewer homes, larger lots and the use of a planning tool called a “Remainder Parcel” to segregate the Hardison house, barn and […]

Santa Paula Tourism Plan 2025

Santa Paula Tourism Plan 2025

By Sheryl Hamlin A graduate class (CSUN RTM 580 Tourism Policy & Planning Spring 2017) at California State University Northridge (CSUN) chose Santa Paula as the case study for their class project. Starting in January 2017, the team analyzed the area’s strengths and weaknesses, created and analyzed a survey, and recommended a course of action […]

Santa Paula: Measure T to the Rescue

Santa Paula: Measure T to the Rescue

By Sheryl Hamlin Fiscal Year 2016-2017 Year Ending in Deficit “…it was anticipated there would be a shortfall in total year end expenditures over revenues for the General Fund of approximately $232,155”, according to the staff report given to the public. Fiscal Year 2017-2018 Budget Deficit The Santa Paula City Council got a first look […]

Santa Paula: Planning Commission Approves Transfer of 79 Acre East Area 1 Open Space to Limoneira

Santa Paula: Planning Commission Approves Transfer of 79 Acre East Area 1 Open Space to Limoneira

 By Sheryl Hamlin Although short (only 15 minutes) and without a full five-member body (one death and one member relocation), the Santa Paula Planning Commission heard two significant issues. General Plan Conformance Review of the Fiscal Year 2017-2018 Capital Improivement Program (CIP) John Ilasin, Interim Public Works Director and City Engineer, presented a list of […]

Santa Paula: Ventura County Fire Protection District Enigma

Santa Paula: Ventura County Fire Protection District Enigma

By Sheryl Hamlin Santa Paula City Council heard presentations from three officers of the county and city fire fighters. Presenters included: Luis Espinosa (Assistant Fire Chief SPFD), Michael Laplant (Deputy Fire Chief Ventura County Fire Protection District), Mark Lorenzen (Chief, Ventura County Fire Protection District). The complete council packet for the April 17, 2017 meeting […]

Santa Paula: Friendly Neighborhood Action Committee Redux

Santa Paula: Friendly Neighborhood Action Committee Redux

By Sheryl Hamlin No stranger to the Santa Paula City Council, Victor Carlos Espinosa attended council in 2014 to launch the Friendly Neighborhood Action Committee, but was met with resistance. Read about this meeting here. An articulate letter was published in 2017 stating his views on social justice. Mr. Espinosa spoke in Public Comments at […]

Santa Paula Begins Water and Rate Fee Study

Santa Paula Begins Water and Rate Fee Study

By Sheryl Hamlin At the February 6, 2017 Santa Paula City Council meeting, a Standing Committee on Water and Sewer Rates was established with two council members populating the committee. The members chosen to the new committee were Mayor Crosswhite and Council Member Hernandez. To watch the council meeting where the new committee was established, […]

Santa Paula Welcomes Four New Retail Stores Downtown

Santa Paula Welcomes Four New Retail Stores Downtown

By Sheryl Hamlin Spring is here and shopping is in the air! Santa Paula’s historic downtown recently welcomed four new retail stores: Santa Paula Trading Company Lily Fields Vintage Sparrow’s Nest Market Italienne Salon   Santa Paula Trading Company Santa Paula Trading Company owners Sierra and Chris Hall are no strangers to the area, having […]