ChamberofCommerce.org published the 2019 Holiday Spending Report, detailing the highest- and lowest-spending states and the disparity among them. The report, via charts, graphs, and analyses, identifies the average amount each shopper spends per state, what they tend to purchase, and where the majority of the shopping takes place.
The average consumer spends $1,047 during the holidays, but data shows that certain states spend up to twice as much.
States with the Largest Holiday Budget
- Maryland – $2,241
- Utah – $2,195
- Hawaii – $1,887
- New Jersey – $1,843
- Virginia – $1,596
Consumers in 15 states have more to spend than the national average
There are only 15 states that have discretionary income that suppresses $1,047. Put differently, just 30% of American shoppers actually have enough discretionary income to spend what’s typically spent during the season. The states with more than $1,047 in discretionary income are:  Â
Maryland  Â
Utah
Hawaii  Â
New Jersey  Â
Virginia  Â
Washington  Â
California  Â
Alaska  Â
Colorado  Â
New Hampshire  Â
Massachusetts  Â
Connecticut  Â
Minnesota  Â
Arizona  Â
Iowa
(Source: https://www.chamberofcommerce.org/holiday-spending-by-state)
On the other hand, the lowest-spending state, West Virginia, spends less than one-tenth of the national average.
See the 2019 Holiday Spending Report: https://www.chamberofcommerce.org/holiday-spending-by-state
Holiday shopping continues to grow and expand, year over year. Experts predict an overall increase of 4% in spending for 2019, along with a paradigm shift in the market, as online shopping will be overtaking brick-and-mortar shopping for the first time. Despite these shifts and changes, the report illustrates that there is a clear discrepancy in spending among states (and regions) in the U.S.
ChamberofCommerce.org created the 2019 Holiday Spending Report utilizing the most recent data available from the National Retail Federation, the U.S. Census Bureau, and Deloitte consumer surveys.
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