Entertainment industry expert proves biblical/moral-friendly movies make more $$$

MovieReelsGoldBy George Miller

The 2013 Movieguide Report to the Entertainment Industry, 79 pages and covering 288 movies, offers hard, numerical proof that more movies with content supporting biblical and moral values do well at the box office than those which don’t, a remarkable statement given what we’re hearing and seeing. (photo: http://www.alltheragedecor.com/rentals/hollywood/gold-metal-movie-reel)

When I saw this report, I was a bit skeptical, even being a practicing Christian. We have all heard that sleazy films make scads of money and porno is one of the biggest. Movieguide, a Camarillo-based organization which reviews all first run theater movies and also consults to the movie industry, released a report claiming that movies with biblical-friendly moral content, which they term “very strong worldviews,” actually bring in more money. Dr.Ted Baehr, CEO of Movieguide does not make unsupported claims, so the report offers specifics.

Very Strong Worldviews Compared, 2008-2012*

Very Strong Worldviews


B.O. Sum

Avg. B.O.

Movies with very strong Christian worldview




Movies with very strong Non-Christian worldviews




 (B.O.= Box Office); source: What Movies Do Moviegoers Prefer?  http://www.movieguide.org/news-articles/what-movies-do-moviegoers-prefer.html

Dr. Baehr admits that some very bad films do very well, however. His words: “Regrettably, the following analysis also shows that, even though movies with positive biblical and moral values do best, a few movies containing very strong pagan, humanist, occult, and perverse content with graphic or excessive foul language, violence, sex, and nudity are being applauded and promoted by some leading media pundits and, consequently, doing well at the box office. This may be a sign of the influence of the secular pundits and a lack of real faith, spiritual wisdom and biblical education. On the other hand, most movies with strong or very strong Romantic, humanist,  pagan, and perverse content are still not doing so well. Furthermore, movies with very strong foul language, violence, sex, and nudity are doing even worse.

Finally, when you combine all the negative worldview elements together, it becomes clear that movies with anti-Christian worldviews and very strong immoral, unbiblical content do very poorly on average, especially when compared to Christian, redemptive, morally uplifting movies that more closely match MOVIEGUIDE®’s high biblical standards.”

Dr. Ted Baehr is Founder and Publisher of MOVIEGUIDE®:  The Family Guide to Movies and Entertainment and Chairman of the Christian Film & Television Commission® ministry, as well as a noted critic, educator, lecturer, and media pundit. His life’s purpose is to be used by God to redeem the values of the media while educating audiences on how to use discernment in selecting their entertainment.

He is the son of Robert “Tex” Allen (stage name) and Evelyn Peirce, both successful stage, screen and television actors. His official biography is on the website. Not stated on the official web site, but what he freely tells almost anyone who will listen is that he grew up in a dissolute “showbiz” environment and did not always behave in an exemplary manner. He cleaned up his act when he embraced Christianity, later founding Movieguide 32 years ago.

But Dr. Baehr also states that money isn’t the most import movie metric: “In reality, however, the bottom line can’t be measured in dollar signs or in stars and pluses. It can be measured only in a society that moves in God’s grace toward His truth, goodness, justice, beauty, and blessings.” Movieguide2013Summary  

(gold stars indicate rating. Click to enlarge chart.)

You can read the actual full report yourself, right here: 2013MovieguideReporttoEntIndRTEI2013S .

If you’re STILL not convinced, are willing to do a little work and are persuasive enough to convince him that you are serious,  you can contact Dr. Baehr at Movieguide (http://www.movieguide.org/contact-us) for backup data. I did and received a massive spread sheet file too large to upload here. A spot check showed that the claims in the article were consistent with the data and box office numbers.

Skeptical people with appropriate skills are free to do so also and put it though the wringer. The methodology used in review, data compilation and analysis is about as objective as humanly possible.The main subjectivity is in how acceptable what is presented on movie screens is. MovieguideAwards

Keep in mind that Movieguide is doing The 22nd Annual Movieguide Awards on February 7, 2014 at the Universal Hilton in Universal City, CA. See:  http://www.movieguideawards.com/. It is sometimes humorously dubbed “The Christian Oscars,” a fairly accurate label, actually. Note: You can get free reviews by signing up at: http://www.movieguide.org/


George Miller is Publisher of Citizensjournal.us and a “retired” operations management consultant, active in civic affairs, living in Oxnard.

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One Response to Entertainment industry expert proves biblical/moral-friendly movies make more $$$

  1. Stefan Djordjevic January 22, 2014 at 9:30 am

    There are some good pictures that are not specifically Christian, but have redemptive themes and promote old-school values. I recently saw “The Joneses” on Netflix. That was one of them. It promoted the value of traditional family. I was pleasantly surprised.

    But interestingly, I think it was a flop, like many films that lack action or a salacious ethos. Good to see the encouraging statistics though. Thanks.


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