FOOD Share ready to Tackle Hunger: Annual campaign seeks 150,000 lbs of food this holiday season

pill arial,sans-serif;”>Dole, Cumulus Media, and The Collection at RiverPark gear up for 4th annual CAN-tree Collection event

FOOD Share kicked off its annual Tackle Hunger campaign last week with an event which drew community, business and agricultural leaders to celebrate and pledge their support to help the regional food bank achieve its goal to raise 150,000 pounds of food by February. Major partners of the campaign outlined what lies ahead for the highly-anticipated signature event, the 4th annual CAN-tree Collection, which is expected to bring hundreds together to build can-trees with 200,000 canned goods. Event host The Collection at RiverPark promised an energy-packed weekend as representatives teased a line-up of family-friendly events and entertainment, such as Reindeer Games activities, Bah-Hum-Bucks surprises with Scrooge, the inaugural Collection Uncorked event and a Pajama Party with Mrs. Claus.

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CAN-Trees at The Collection 2014

Dole Packaged Foods was the first to contribute to the food and funds drive and hosted the campaign kick-off event at its headquarters in Westlake Village. Led by its President and 2015- 2016 Tackle Hunger Campaign Chair Brad Bartlett, Dole committed to donating 10,000 canned goods for Tackle Hunger’s signature event, the CAN-tree Collection presented by Cumulus Media and The Collection at RiverPark.

“Dole Packaged Foods is proud to donate over 600,000 pounds of food nation-wide on an annual basis,” said Brad Bartlett. “In our Ventura County community, 1 in 6 people struggle with hunger, and as a provider of healthy fruit and vegetable products, we’re uniquely able to work with FOOD Share to address this need in our community. This is how we support our communities around the world, and we’re happy to contribute to this efficient and inclusive model of food sourcing and distribution here in Ventura County.” 

The 4th annual CAN-tree Collection will return to The Collection at RiverPark the weekend of Dec. 4-6. The fun-filled three-day event will bring together business, community and faith-based groups to build their own “can-trees” as part of their fight against hunger. With a goal of 300 can-trees this year – each built from approximately 600- 800 cans – teams will construct 5-foot-tall trees to be showcased throughout the weekend. The centerpiece of the spectacular display will be Dole’s own tree made from 10,000 cans of food – enough to provide about 24,000 meals to Ventura County’s hungry friends. A second 10,000 CAN-tree is currently available for sponsorship. Cumulus media and its five radio stations 95.1 KBBY,100.7 KHAY, NASH 106.3, 103.3 The Vibe, and KVEN 1450 AM Sports Radio and their teams of DJs will provide entertainment and radio coverage throughout the event. The Collection is providing the beautiful event venue, festive family-friendly activities on Saturday and Sunday, and additional event resources.    

“Our Tackle Hunger campaign comes at a critical time of the year when the most support from our community is needed,” said Bonnie Atmore, President and CEO of FOOD Share. “We hope that the CAN-tree event will give us the boost we need to help serve our hungry friends, and are so grateful to Dole, Cumulus, The Collection, and our community for their support.”

Additional Tackle Hunger fundraising opportunities:

  • Lexus LaceUp (Oct. 24) – FOOD Share is the official non-profit partner for the second annual event taking place at Promenade Park in Ventura. The food bank receives 5 percent of each race registration. To register, visit
  • The Collection Uncorked (Dec. 3) – The Collection at RiverPark is hosting an evening of wine tasting and shopping from 5;30-8:30 p.m. 14 local wineries are partnering Collection retailers to host in-store wine tastings. Guests receive a commemorative wine glass, wine tasting passport, and the chance to be entered into a grand-prize raffle. For more information, please visit
  • Santa to the Sea (Dec.14) – FOOD Share is recruiting runners to compete with Team FOOD Share and help with fundraising. Please visit


About FOOD Share:

More than 35 years ago, eight citizens performed a good deed by distributing food to those who were in need underneath a Ventura bridge. The early philanthropic movement quickly formed into what is now Ventura County’s regional food bank, FOOD Share, which has grown from serving a few hundred hungry people to 74,500 people per month. Today, staff and volunteers distribute more than 10 million pounds of food annually from its distribution site; more than 194 pantries, soup kitchens, churches and rescue missions; as well as hunger assistance programs. FOOD Share’s programs provide healthy nutrition and education to children, families and seniors including: KIDS Share, SENIOR Share, Nutrition Education, Community Market, SoCal Gas CARE Program and more. A 501(c)3 non-profit organization, FOOD Share is a member of the Feeding America network, the nation’s largest hunger-relief organization. For more information about FOOD Share, visit Find us on Facebook and Twitter.




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