This Monday — “I Published a Book is Not a Marketing Plan” with IBPA Marketing Director Lee Wind at IWOSC/SPAWN meeting  Newbury Park Library



MONDAY, SEPTEMBER 18 at 6:30 pm


Come join us at the Newbury Park Library meeting room. We are open to all authors, writers, and people curious about publishing.
Fee is $5 at the door, includes coffee, tea and water.
Please RSVP so we have the correct number of chairs set up. 
RSVP at:

Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association (IBPA)
His topic:
“I Published a Book” is Not a Marketing Plan
As Director of Marketing and Programming for the Independent Book Publishers Association (IBPA), Lee Wind works with indie authors and the self-publishing world every day. He answers their questions and tries to supply ideas and tools for them to succeed as authors.

Here is what he will cover in his talk:

Starting with a note about the challenge with the word “self-publishing” and how “author-publisher” is a term he much prefers.

Then addressing the huge issue of discoverability once a book is published. 

Offering three major take-away points:

  1. Themes: understand and leverage the themes of your book
  2. Conversations: find out where the conversations are happening about those themes and join in
  3. Passionate Authenticity: be passionately authentic, sharing your author/publisher story, and your book’s story-behind-the-story.

And then he will discuss targeting your audiences: Librarians, Booksellers, Media, Teachers, Parents, foreign rights agents, other gatekeepers. He will introduce some of IBPA’s cooperative marketing programs as examples of how they aim to empower members to reach their target audiences and have their books discovered. He will also touch on the opportunities provided by SPAWN and IWOSC.

About Lee Wind
Lee Wind is the Director of Marketing and Programming for the Independent Book Publishers Association (IBPA.) A writer and book blogger himself, Lee is passionate about empowering others to have their voices heard. His guiding principle on marketing (a.k.a. being heard) is inspired by Anne Lamott, who in her brilliant “Bird By Bird,” talks about how lighthouses don’t run all over an island looking for boats to save. They just stand there, shining. Similarly, those of us with stories to share don’t need to chase readers. We just need to be our authentic selves, and shine.About the Independent Book Publishers Association (IBPA)
ATTENTION SPAWN MEMBERS: Beginning with the September meeting, SPAWN membership waives the $5 door fee. Please check in at the reception table.

Newbury Park Library
2331 Borchard Road
Newbury Park, CA 91320
(inside the shopping center at the corner of Michael and Borchard, just south of Hwy 101)

Please remember to come early. We must be out of the building before 8 PM

IWOSC and SPAWN are California nonprofits. Learn more about each organization  or

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