The Oxnard Convention & Visitors Bureau Launches New Campaign, “Take Time to Coast”

To capture the many facets of Oxnard, the Oxnard Convention & Visitors Bureau (CVB) has launched a new campaign, “Take Time to Coast”.  The branded marketing campaign was unveiled at the Embassy Suites by Hilton Mandalay Beach Resort on Thursday, August 31 during a screening of the Family Travel Show with Colleen Kelly who filmed an Oxnard episode in the spring.  Kelly, a travel writer, seasoned traveler and parent herself, will take viewers on a 30-minute behind-the-scenes tour of Oxnard filled with once-in-a-lifetime memories!  The national PBS series on Oxnard will air this summer and will be broadcast an unlimited number of times on hundreds of PBS stations for at least two years.

To tie in the family television segment with the new messaging for Oxnard, the Oxnard CVB organized an advisory committee, consisting of an influential group of individuals representing the hotels, attractions and key city positions who met monthly to help develop the new campaign. 

“This is an exciting time for the Oxnard CVB, the city and for all of those who work in tourism to have a key message for Oxnard that targets all that we have to offer,” stated Joshua Travers, Executive Director of the Oxnard Convention & Visitors Bureau.  “Our advisory and creative team put in countless hours to develop the new campaign that we believe will be a home run in carrying our message to key audiences,” he continued.  “The Family Travel with Colleen Kelly fits perfectly with our goal to capture the true essence of Oxnard through the film shoot highlighting the many activities we have in town while focusing on family-friendly experiences,” he added.

Besides the overall branding campaign, the Oxnard CVB will also launch a sub campaign, “Oxnard Rocks” which will highlight Oxnard as a hub destination city for the great outdoors.  “While Oxnard doesn’t have the usual feel as a trekking town, it’s definitely a central access point and short drive to amazing adventures such as the 500+ miles of trails in the Santa Monica Mountains or a trip to the Los Padres National Forest, a major supplier of wildland recreation for southern California,” stated Travers.  “Plus, we have many incredible outdoor adventures in our own backyard to highlight including direct access to Channel Islands National Park,” he added.

The upcoming Family Travel Show with Colleen Kelly features a whale watching cruise to Anacapa Island via Island Packers, Oxnard’s beaches, Channel Islands Harbor, sailing and Footgolf at River Ridge Golf Club.  Other segments will include a cooking class at La Dolce Vita and high tea at historic Heritage Square.

For more information, contact the Oxnard Convention & Visitors Bureau at 805-385-7545.

About ‘Family Travel with Colleen Kelly’

In partnership with Kelly Media Productions, LLC the show is written and produced by Travel Film Productions, LLC, a Chicago-based, multi-media production company.  It is distributed nationally by American Public Television. High-energy, 30-minute episodes give viewers a behind-the- scenes tour of popular family destinations, as well as intriguing, lesser-known locales. The show also shares expert travel tips and insights to help families take the hassle out of planning their vacations. Kelly often travels with her husband and two young daughters, who appear in the show. In addition to the Kelly family, the show also highlights other families, as well.  “Family Travel with Colleen Kelly” currently airs in 95% of the USA on 467 stations reaching 17 million viewers and is distributed internationally, as well. Season Three sponsors include State Farm®, along with strategic national partnership with Meredith Corporation’s FamilyFun magazine.

About Oxnard Convention & Visitors Bureau

Oxnard Convention & Visitors Bureau (OCVB) is a non-profit organization designed to increase visitor expenditures, and tourism revenue opportunities through the promotion of Oxnard as a premier travel destination. Oxnard is an easy drive up the coast from Los Angeles or from the northern portions of California. Visitors are encouraged to enjoy Oxnard’s uncrowded beaches, explore the many diverse attractions and outdoor adventures that are unique to the area. A wide variety of hotel accommodations are available ranging from mid-priced rooms to oceanfront and seaside settings. For more information, call the California Welcome Center at 805-988- 0717.

Get Citizensjournal.us Headlines free  SUBSCRIPTION. Keep us publishing –DONATE