Santa Paula Chief of Police McLean takes on PR Nightmare

Editor’s Note: After a Santa Paula reserve police office thoughtlessly posted a video of bicyclists being run over, the internet blew up with outrage.  The quick handling of this PR nightmare by the department’s Police Chief Steve McLean has not only defused the situation but opened a dialogue with the cycling community and law enforcement on safety. 

From: Cycling in the South Bay, Seth Davidson:  https://pvcycling.wordpress.com/2014/07/22/an-eye-for-an-eye/

Of course, if you saw the  video put up by Santa Paula reserve police officer Laura Wieintraub (The video is no longer available but about running over bicyclists) you might well have gone blind with rage. Her “satire” included a diatribe against cyclists that openly condoned hitting them, and concluded with an image of one of the most horrible bike-car accidents ever photographed. She captioned the photo, “Like you never thought about it.”

The terrible swift sword of justice was quick. Santa Paula’s police chief, Steve McLean, immediately repudiated the video and placed Weintraub on administrative leave. She resigned the next day, but not before NBC News, the LA Times, Facebook, Twitter, and the Internet blew up. Outraged cyclists tracked down her phone number and threatened to kill her and dismember her body.

Whew. Ugh.

Santa Paula Police Chief Steve McClean

Santa Paula Police Chief Steve McClean

At 4:30 AM on Monday I woke up and checked the LA Bike Blog. Ted Rogers, who had been on top of the story from its inception, penned an insightful piece wondering if, perhaps, we’d squandered the “teachable moment” for the blood lust of watching Weintraub’s head roll. Wasn’t this, Rogers wondered, in actuality an opportunity to forge understanding?

I thought about that and emailed Chief McLean. Here’s what I said:

Hi, Chief McLean

I’m a lawyer and cycling advocate in LA, and have been working with Captain Devoren over at the Lost Hills Substation and with CHP regarding cycling safety issues on PCH.

I’ve followed the matter regarding Laura Weintraub closely, and appreciated her apology as well as your department’s swift response.

I think this matter has created a great opportunity for outreach and education. Although the video clearly offended many people, it has brought attention to the conflict between cyclists and motorists in Ventura County and the need for better relationships on all sides.

If you have some time today I’d be more than happy to call and talk about some ways that we can turn this into a win-win situation for your department, for cyclists, and for motorists in Santa Paula.

Best regards,
Seth Davidson

Later that morning I phoned Chief McLean, and was surprised when he took the call personally. I’ve dealt with law enforcement in many adversarial situations, and fully expected McLean to be defensive and skeptical regarding my motives. He was nothing of the kind. To the contrary, when I suggested a meeting with representatives from LA County Bicycle Coalition and Ventura County cycling advocates in order to explore ways that we could provide outreach and education opportunities to the police department, he said this: “I would very much like to have such a meeting, and sooner rather than later.”

After a phone call to Eric Bruins of LACBC, we were able to set up a meeting for this coming Friday. The idea is to bring cycling safety issues to the forefront and to combat some of the most common motorist prejudices as expressed by Weintraub in her video: that cyclists are a nuisance, that their lives don’t really “count,” that people who look different deserve persecution, and that cyclists don’t really belong on the roads.

My conversation with Chief McLean convinced me that the views of Weintraub are not the views of the department. It is regularly involved with pro-cyclist activities, not least of which included acting as a host city for the 2014 Amgen Tour of California. With regard to education regarding cyclist safety issues, the new 3-foot passing law that goes into effect in September, and some of the more technical aspects of cycling law such as CVC 21202, we now have a great opportunity to provide education and outreach to law enforcement in an area heavily frequented by cyclists.

Our biggest challenge in Southern California, which is the epicenter of American car culture, isn’t how to demonize our opponents, although I’ve been known to lob my fair share of Molotovs at aggressive cagers. Our real challenge is getting law enforcement and the community to recognize and accept our right to be on the road. The city of Santa Paula’s police department seems ready to meet that challenge head on, and for that they deserve our respect.

cycling.in.the.south.bay

 

 

 

 

Seth Davidson is a lawyer and cyclist as well as an author of: Cycling in the South Bay– https://www.smashwords.com/books/view/347722

__________________________________________________

Get free Citizensjournal.us BULLETINS. Please patronize our advertisers to keep us publishing and/or DONATE

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *