Branding for real estate firm may have gone too far with company tattoos

By Jennifer Felten Real Estate brokerage owner, Anthony Lolli, is taking real estate branding to a new level. His company, Rapid Realty, which helps people find apartments in New York City, employs 750 people. These employees are “encouraged” to get tattoos of the company’s logo with the inducement of a permanent raise to the company’s […]