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    Target Loses $9 Billion In Market Value In A Week Following Boycott Over LGBT Merchandise

    daily caller

    By Laurel Duggan

    Target’s market value plunged $9 billion in one week after anger erupted over the store’s new “PRIDE” collection, which features clothing for children and babies as well as a chest-binding swim top and a “tuck-friendly” women’s bathing suit.

    Social media users and conservative activists began calling for boycotts of Target following the release of their PRIDE line last week. The company was valued at $160.96 per share on May 17, at a market value of $74.3 billion; as of Thursday morning each share was valued at $139.84, the lowest in over a year, at a market value of $64.54 billion, according to MarketWatch data.

    An adult bikini top available on Target’s website advertises a “light binding effect.” Another women’s swimsuit offered “tuck-friendly” coverage, and some children’s swimsuits advertised being “Thoughtfully Fit on Multiple Body Types and Gender Expressions,” according to The Associated Press.

     

    Target removed some PRIDE items from stores following public outcry, claiming the move was in response to “confrontational behavior” from shoppers. The decision drew a fresh round of blowback, this time from LGBT activists who characterized the move as a failure to stand up for gay and transgender people.

    “Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign President Kelley Robinson said, according to the AP. “That’s what the bullies want.”

    Target was previously subject to widespread protests in 2017 following the company’s decision to allow transgender individuals to use the restroom of their choice, according to The Wall Street Journal. More than 1.3 million people signed an online petition calling for a boycott of the retail giant, the store saw its first decline in same-store sales in two years and ended up spending $20 million building single-sex bathrooms in all of its stores in response to complaints about privacy.

    Target did not immediately respond to the Daily Caller News Foundation’s request for comment.

    SOURCE


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    3 COMMENTS

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    Michael
    Michael
    10 months ago

    Go woke go broke, this is the fault of the 2023 Corporate Equality Index Criteriahttps://www.hrc.org/resources/corporate-equality-index-criteria

    It’s literally a social credit score given to business

    Backed by the political lobby group Human Rights Campaign (HRC)

    Ben Shapiro did a video clip on this. https://youtu.be/MWQ_SLhiCmA

    Tommy
    Tommy
    10 months ago
    Reply to  Michael

    Yeah, but their market cap is $20B higher because of their LGBTQ+ revenue. So they lose $9B but make an extra $20B so they’re WAY ahead.

    DO YOUR OWN REESERCH!!! Stop relying on Jewish people like Ben Shapiro to tell you how to think. STOP BEING WEAK.

    Caitlin, Sue and @realjesse, Enrique
    Caitlin, Sue and @realjesse, Enrique
    10 months ago
    Reply to  Tommy

    $20B ahead from selling “dick tuck” clothing to a handful of deluded idiots? Ha ha ha You are a misinformation agent man.

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