Creating a public relations plan can be daunting. Questions PR professionals often ask include: am I ready to start a PR plan? What are the key elements I need to have in place to start one? How do I set realistic goals? What are the key aspects of a successful program? When does it make sense to hire a professional consultant? What are the different areas of PR or marketing to include? How do I evaluate my program’s success? How do I engage my stakeholders and manage expectations?
This workshop will touch on these key questions and help bring structure to the decision-making process surrounding public relations programs. Attendees will walk away with new tools for creating campaigns for their organizations. Attendees of this workshop will learn:
How to prepare for a PR strategy
The elements of a successful PR campaign
Tips to staying on message
What a good news release looks like
How to connect with relevant media outlets
How to manage expectations, goals, and set objectives
Attendees will receive a brief presentation and then have an opportunity to ask questions pertaining to their work. Come prepared to engage!
Organizational Members: No Additional Cost Individual Members: $25 Non-Members: $35
Dennis Baker (CEO of DM Baker Media & Polis Assist, Inc) has consulted to hundreds of non-profits, for-profits and start-ups. Baker has raised millions of dollars for non-profits ranging in annual budget size from $100k to $2 billion plus in areas as diverse as museums, hospitals, universities and international aid organizations. With his PR expertise, he has managed several New York Times best-selling authors and other influencers and has led many public relations campaigns for advocacy groups, movie projects, and entertainers. Baker serves on several non-profit boards of directors and has a special interest in Human Rights issues. During his tenure as Chairman of Hardwired, Inc. Baker (in collaboration with Pope Francis) successfully secured the release of the celebrated Sudanese refugee, Mariam Ibrahim, in 2014.
Today, Baker is the CEO of the Los Angeles based mobile app company he founded, Polis Assist, Inc (www.polisassist.com). The mobile app is focused on finding free parking for users in L.A. and soon in NYC & San Francisco. LAWEEKLY voted Polis Assist the #2 of the top 10 best mobile apps for people living in L.A. in 2017. Polis Assist was also a finalist in the prestigious Dr. Patrick Shiong-Soon L.A. Innovation Awards for 2017.