17th Annual YSC Tour De Pink Rides Through Breast Cancer Awareness Month

Thirty-four Young Breast Cancer Survivors and 100 Cyclists to Honor Tour de Pink Co-founder in 2021 YSC Tour de Pink

Who: Young Survival Coalition CEO & Survivor Jennifer Merschdorf, 34 breast cancer survivors and over 100 cyclists, supporters, and volunteers.

What: The 2021 YSC Tour de Pink Lisa J. Frank Memorial Ride is a 1-day, 62-mile bicycle ride in Ventura, CA. The ride will raise funds and awareness for the Young Survival Coalition (YSC).  YSC Tour de Pink was co-founded in 2004 by Lisa J. Frank and Matt Purdue with only six cyclists and has since grown to include two annual rides and 400 riders each year.  This year, more than 100 cyclists will ride in memory of Tour de Pink Co-Founder Lisa J. Frank who passed away from metastatic breast cancer in December 2020. 34 young breast cancer survivors will lead out the ride followed by all of the supporting cyclists.

*** Photo/Video opportunities and interviews available with YSC CEO & Breast Cancer Survivor Jennifer Merschdorf. ***

When: Saturday, October 23, 2021   

            Media Check-In: 7:45 AM / Event Start: 8:30 AM

            Media should report to the parking lot/staging area in San Buenaventura State Park and ask for Janine Carroll.

Where: San Buenaventura State Park, 901 San Pedro Street, Ventura, CA 93001

Why: YSC Tour de Pink raises awareness and funds for the Young Survival Coalition (YSC). YSC is the premier global organization dedicated to the critical issues unique to young adults who are diagnosed with breast cancer. The organization offers resources, connections and outreach so young adults feel supported, empowered and hopeful. There are more than a quarter of a million young adults living in the U.S. today who were diagnosed with breast cancer before their 41st birthday. YSC’s goal is to ensure that no young adult feels alone as they face breast cancer. YSC currently achieves this with their more than 170 local, in-person support networks, online resources and education programs and community initiatives. YSC Tour de Pink is the organization’s largest fundraiser and has generated more than $16 million to date and continues to raise awareness that young adults can, and do, get breast cancer.

Media Contact: Janine Carroll

215.933.8209/[email protected]


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