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    By Aron Solomon

    Baby formula was in the news earlier this year because of what was perceived to be among the worst baby formula safety concerns and supply shortages in history.

    The lawsuits against the makers of baby formula market share leaders, Enfamil and Similac, put baby formula in the news cycle during the winter. Families whose premature infants were injured or died by being fed baby formula and then developed a dangerous intestinal disease known as necrotizing enterocolitis filed lawsuits against the manufacturers.

    Today, baby formula is again in the news because of what some parents perceive as severe shortages of formula across the country. The numbers bear this out, as highlighted in an April study by Datasembly. In April, the out-of-stock rate of baby formula hit a whopping 31 percent. This is up from 20 percent in November 2021 and, as a very sharp contrast, from as low as 2 percent in the first half of 2021.

    So what’s causing these shortages? Isn’t baby formula pretty simple, in that manufacturers can make more to meet demand?

    Not exactly.

    According to the Datasembly report, several factors are at play at the same time. The effect of all of these together is making the shortage more acute. The recalls of the last few months are a factor, but inflation and supply chain issues resulting from the pandemic are also at play.

    One of the dangers of a baby formula shortage is that parents, out of perceived necessity, might be tempted to stretch their supply. Baby formula isn’t Hamburger Helper — finding homemade hacks to stretch supply in these difficult times is understandable but always a bad idea.

    Some parents are adding water to formula, which can be very dangerous, while others are trying to make formula at home with varying degrees of success and often inadequacy of recipes.

    Charlie Cartwright, a Palm Beach, Florida, lawyer, reminds us that modifying baby formula can be risky: “It’s very important that the directions on baby formula containers be closely followed so that it’s used as the manufacturer intended.  There is always a health risk when consumers modify the product, even by watering it down to extend their supply.”

    Things are getting worse fast. CNN reported recently  that the 31 percent sold-out rate from April has just hit 40 percent. Remarkably, several states, including Texas, Missouri, South Dakota, Tennessee, North Dakota and Iowa, all report a 50 percent or higher out-of-stock rate.

    The only equitable short-term solution actually makes things worse. Major retailers such as Walgreens and CVS are limiting formula purchases to three containers of formula per transaction, according to the CNN report. While this is a necessary step to prevent hoarding and keep formula accessible to more families, it means that no one really has enough.

    This isn’t going to get better anytime soon. It’s not a “you keep buying it, we’ll make more” situation because if it were that simple, the formula manufacturers would be happy to have that revenue. With no clearing in sight from the perfect storm of supply issues, consumers will continue to struggle.

    Aron Solomon, JD, is the Head of Strategy for Esquire Digital and editor of Today’s Esquire. He has taught entrepreneurship at McGill University and the University of Pennsylvania and was the founder of LegalX, the world’s first legal technology accelerator.

    SOURCE


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