The good news here is that your marketing need not be sales-oriented, but story-oriented. Telling a good story is a creative process, so, being that your field is steeped in creativity, use that to your advantage. Call on your imagination and ingenuity to fuel your promotional outreach. The most effective communicators are storytellers. Stories engage, they’re compelling and they command our attention. Humans have been telling stories for centuries. We’re hardwired to respond to stories. Princeton University researchers Greg Stephens and Uri Hasson showed how compelling stories literally meld the storyteller and the listeners. Yep, tests show that as specific parts of the storyteller’s brain are activated, the same reaction is going on in the listener’s brain. it actually changes our brain activity. This presentation will cover why compelling storytelling is such a powerful public relations tool, as well as how writers can develop and utilize their various stores to interest, engage and commend attention. Anthony will cover how to successfully use storytelling to land media coverage and build your brand.
About our speaker….Anthony Mora, began his media career as a freelance journalist. He left freelancing to serve as the editor-in-chief of Impresión magazine. The magazine, which featured such authors as Octavio Paz, Carlos Fuentes, Gabriel Marcia Marquez and Carlos Casteneda, focused on the arts, literature and entertainment. He also served as editor-in-chief ofExcel magazine, an entertainment and lifestyle-oriented publication.
Anthony launched his public relations firm, Anthony Mora Communications, Inc. in 1990. The firm specializes in media placement, image development, and media training. has placed clients in: Time, Newsweek, 60 Minutes, CNN, the Wall Street Journal, the Oprah Winfrey Show, the New York Times, Los Angeles Times, the Wall Street Journal, the BBC, Film Maker, Variety, Publisher’s Weekly, and various other local, national, and international media outlets. In 2010, Anthony launched PR for Writers(www.prforwriters.com) a branch of his company devoted exclusively to fiction and non-fiction writers.
The author of two non-fiction books, The Alchemy of Success and Spin to Win, a step-by-step guide on how to define goals and utilize the power of the media, Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. Anthony has had five plays produced and is a published novelist. He is currently working on a new novel tentatively titled His Better Self.
Authors Presenting at the March meeting…
Theresa Klunk Schultz and Alvin Barnes will each present five minutes about their books at the meeting and have copies for sale.
Meeting LocationIWOSC/SPAWN Ventura County has moved to Mimi’s Café on Moorpark Road in Thousand Oaks. More sitting space, a private room for our speakers, and space to sell books.
Join our speaker for dinner by arriving at Mimi’s Café by 6:30 pm to enjoy a meal. If you won’t be having dinner, please arrive by 7 pm for the start of the meeting. No food ordered after 7 pm.